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The strategic challenges in a changing world
Study
Forum del Gioiello - I Quaderni - Club degli Orafi Italia, Third Edition, in collaboration with SDA Bocconi Milano, L’Orafo Italiano Editore - Vicenza 2003
BOOK SOON TO BE AVAILABLE FOR DOWNLOAD IN PDF

Interpreting, first of all, and then tackling the new competitive scenarios of the sector is a long, difficult and complex process. In addition to analysing the data it entails taking into account existing attitudes and identifying possible alternative developments or trends, without excluding any elements of the consumer, manufacturer and distributor spheres. How can the market be transformed? Those involved will be faced with a choice between being a brand (for those who succeed in becoming a brand) and foregoing being a brand in favour of acquiring a new dimension as third party manufacturer.