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Jewellery: possible futures
Study
Forum del Gioiello - I Quaderni - Club degli Orafi Italia in collaboration with Ente Fiera di Vicenza, L’Orafo Italiano Editore - Vicenza 1998. Minutes of the conference held in Milan in July 1998
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​The great industry of gold jewellery is a sector in which Italy excels, thanks to its creative genius and a strong tradition in terms of taste and entrepreneurial expertise. The manufacturing centres of the finest ‘Made in Italy’ products, however, are feeling the pressure of international competition acutely and are questioning themselves about the identity and demands of the consumers of the future. On the basis of this premise a research and study was compiled, called ‘Jewellery: the possible futures’, developed by members of the Club in collaboration with Enrico Finzi, President of Astra and Demoskopea.